Retail IQ Acquires Customer Analysis Startup StoreSmarts
The Tel Aviv-based company offers retailers deep data analysis of in-store customer behavior
StoreSmarts (Analoc Ltd.), a startup providing retailers with real-time data and insights into consumer in-store behavior, was acquired by U.S. based company Retail IQ, co-founder and CEO of Storesmarts Eyal Ben-Eliyahu told Calcalist on Tuesday.
For daily updates, subscribe to our newsletter by clicking here.Founded in 2013 by Mr. Ben-Eliyahu and Ilai Fallach, as Analoc, Tel Aviv based StoreSmarts counts Danish Jewelry Company Pandora and sportswear company Hummel International among its clients. StoreSmarts' software anonymously collects the Wi-Fi signals of cell phones across locations and analyses them to provide retailers with actionable insights on customers’ behavior in and around the shop.