Digital Sales Software Startup Valooto Raises $3 Million

Tel Aviv-based customer engagement and sales startup Valooto Ltd. announced a $3 million Series A investment on Thursday. The round was led by Cornerstone Venture Partners, an early-stage venture capital firm headquartered in New York with offices in Israel and California. Israeli investment fund Shaked Ventures participated in the round.

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Valooto develops a cloud-based software designed for customer interaction, digital sales, and buyer action analytics. The company was founded in 2013 by Israeli entrepreneurs Eyal Elbahary, Alon Lubin and Eyal Orgil. In 2014, Valooto raised $1.5 in seed investment from Israeli venture capital fund Jerusalem Venture Partners (JVP). The company raised $4.5 million to date.

“Digital transformation has created the single greatest challenge sales has ever experienced by distancing salespeople from their customers,” Valooto's Co-Founding CEO Eyal Elbahary said in a statement, adding that Valooto is looking to answer that challenge by providing salespeople with real-time deal progress and insights.

“It’s common for salespeople to utilize multiple sales tools to engage with prospects at different stages of the sales process, yet each solution provides only a narrow, siloed view of the customer’s level of interest,” Valooto Chairman Haim Kopans, a partner at JVP, said in a statement. “Valooto’s ability to present a real-time holistic view of the customer’s behavior along with engagement metrics across the entire sales cycle is a true game-changer,” he added.