Eventually, AI Will Make Salespeople Obsolete, Says CEO of Marketing Conversation Analytics Startup Gong
Israel-based Gong plans to develop a system capable of automating tasks currently performed by human marketers
Hagar Ravet | 12:34 20.03.2018
Artificial intelligence machines will eventually replace salespeople, according to Amit Bendov, CEO of Israel-based conversation analytics startup Gong.io Ltd. Gong’s online service gives sales representatives insights into their interactions with customers by analyzing recorded phone calls. By tracking keywords, subjects, and recurring conversation topics the service helps sales teams improve results.
Gong’s system is based on machine learning algorithms. Cultural differences are the biggest challenge for artificially intelligent systems communicating with people, Mr. Bendov said. “In Scandinavia when a customer says nothing it is considered a good sign while in Japan customers will not reveal their reluctance to go ahead with the deal. They would say ‘yes’ no matter what,” he added.
Another challenge Gong is facing right now is teaching the system to identify humor and sarcasm, something even people sometimes a hard time with, Mr. Bendov said.