Visual Software Testing Startup Applitools Raises $31 Million

Visual app and software testing startup Applitools announced on Tuesday it had raised $31 million in a Series C funding round led by OpenView Venture Partners, with participation from existing investors Sierra Ventures, Magma Venture Partners, iAngels, and La Maison.

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Applitools’ software uses image processing technology that “mimics” the human eye and brain and automatically tests the visual aspects of web and mobile apps to ensure they appear and function correctly on a variety of devices, browsers, and operating systems. Applitools reports more than 300 customers including Microsoft, Slack, Dropbox, HP, Sony, Louis Vuitton, and Johnson & Johnson.

The company was founded in 2013 and is headquartered in San Mateo, California, with a research and development center located in the greater Tel Aviv metropolitan area. Applitools has raised more than $46 million to date.

The company said it would use the investment to fund research and development, marketing, and sales of its software. Currently employing a 50-person team, the company said it plans to grow its team in Israel by dozens of employees.

“Our mission is to help customers automate all visual aspects of application delivery, and address the growing importance of providing exceptional digital experiences across any device, browser, operating system, and language,” Gil Sever, CEO of Applitools, said in a statement.