Human Rating Gains Popularity in the Israeli Job Market, Says Venture Capitalist

Software that rate people based on personal data analysis are starting to dictate the course of peoples’ careers, according to Nimrod Kozlovski, a partner at Jerusalem Venture Partners (JVP) and Israel-based law firm HFN. Kozlovski spoke on Tuesday at a conference on human resources held in Tel Aviv by Calcalist, in collaboration with Nespresso.

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These systems grade us, and more and more we are seeing that employers are requesting access to these grades, Kozlovski said. New companies are forming to collect information about a person throughout his or her career, using algorithms to assign a rating. In the near future, the job market could be such that this rating will dictate hiring, he said.

Companies are using new sources of data to evaluate employees, including social media. Uber is one example, Kozlovski said. The company requested access to potential drivers’ social media accounts and used their activity to evaluate personality. Companies are also using data analysis algorithms to evaluate existing employees, rating them on such criteria as teamwork, individual assignments, and personal growth. These ratings then influence the employee’s career trajectory in the company, Kozlovski said.