Web Personalization Company Dynamic Yield Raises $32 Million

Web Personalization Company Dynamic Yield Raises $32 Million

The company’s service uses machine learning algorithms to help marketers tailor their website to match individual consumers according to their behavioral patterns

Tofi Stoler  :  2018-08-08T15:10:14..
Website personalization company Dynamic Yield Ltd. has raised $32 million in a Series D funding round led by Viola Growth, the growth capital fund of Israel-based Viola Group, Dynamic Yield announced Wednesday.

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Dynamic Yield will use the investment, which brings its total funding raised to $77 million, for marketing and research and development.

Dynamic Yield co-founders Omri Mendellevich (left) and Liad Agmon. Photo: Tamuz Rachman Dynamic Yield co-founders Omri Mendellevich (left) and Liad Agmon. Photo: Tamuz Rachman Dynamic Yield co-founders Omri Mendellevich (left) and Liad Agmon. Photo: Tamuz Rachman

Co-founded in 2011 by Israeli-born entrepreneurs Liad Agmon and Omri Mendellevich, Dynamic Yield’s service uses machine learning algorithms to help marketers tailor their website to match individual consumers according to their behavioral patterns

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In the future, Dynamic Yield intends to implement its technology on screens and digital interfaces within physical stores in order to create a more personalized consumer experience, the company said in a statement.

Dynamic Yield has 180 employees in six locations worldwide including Tel Aviv and its corporate headquarters in New York, according to company statements. The company lists IKEA and Nasdaq-listed online fashion retailer Stitch Fix Inc. among its 200 customers.
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