OurCrowd's Sports Tech Fund Makes Inaugural Investment in Prepaid TV Company Tappp

Jerusalem-based equity crowdfunding company OurCrowd Ltd.’s sports tech fund ADvantage led a $5 million Series A funding round for New York-based prepaid TV company Tappp as its inaugural investment, OurCrowd announced Wednesday.

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Founded in 2008 and incorporated as Swissclear Global Inc., Tappp offers prepaid cards for access to premium sports broadcasts. Tappp cards are available at over 5,000 retailers in the U.S., including Walmart. In April, Tappp launched an exclusive card for access to MLB.TV , a streaming service operated by Major League Baseball.

Sports tech-focused venture capital firms, including Elysian Park Ventures LLC owned by professional baseball team the Los Angeles Dodgers, Cambridge-based Accomplice LLC, and New York-based Sterling.VC, also participated in the round. This investment bringsTappp’s total funding raised to $9.2 million.

ADvantage was launched by OurCrowd in February in collaboration with Berlin-based leAD Sports Accelerator Management GmbH. The $50 million fund will invest in early-stage sports-tech startups, including those focused on fan engagement services, online athletic communities, eSports and fantasy sports.