Website Navigation Startup WalkMe Raises $40 Million

San Francisco-based website usability startup WalkMe Inc. has raised $40 million in a Series F funding round led by existing investor New York-based venture capital firm Insight Venture Partners, WalkMe announced Thursday. Mangrove Capital Partners also participated in the round.

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Founded in 2011 by Israeli-born entrepreneurs Rafael Sweary and Dan Adika, WalkMe adds a layer of on-screen navigation guidance prompts on top of existing websites, helping users navigate through web pages. Listing Amazon, PayPal, and Microsoft as clients, WalkMe has raised $207.5 million to date.

Since 2017, WalkMe acquired three startup companies founded by Israeli entrepreneurs—mobile user experience testing company Abbi.io, user behavior analytics company Jaco, and machine learning startup DeepUI.

WalkMe has over 650 employees in seven offices in the U.S., Israel, and Australia, according to company statements.