Ecommerce Company Magento Announces Strategic Partnership with Marketing Startup Yotpo

Digital commerce company Magento, Inc. announced a partnership on Tuesday with Israeli marketing startup Yotpo Ltd.

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Magento operates an e-commerce platform where purchases amount to about $100 billion annually. In June, Magento was acquired by Adobe Systems Inc. for $1.7 billion.

Yotpo’s service allows brands and online retailers to manage and respond to different types of user-generated online content related to their products and services, including product reviews. As part of the partnership, Magento’s brands and merchants will enjoy direct access to Yotpo’s platform and services. Yotpo is currently deployed in over 2,000 Magento stores, the company said in a statement.

Founded in 2011 in Tel Aviv and now headquartered in New York with additional offices in Utah and London, Yotpo employs around 300 people. The company has raised a total of $101 million in equity funding.