Maritime Transport Company ZIM Backs Shipping Optimization Startup Ladingo

Israeli maritime cargo transport company ZIM Integrated Shipping Services Ltd. has led a $1 million seed round for shipping optimization startup Ladingo Ltd., the companies announced Wednesday.

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Founded in 2018 and based in Hod Hasharon, a town in central Israel, Ladingo develops an optimization system for cargo containers that allows maritime shipping companies to combine several international deliveries from one country to another in a single container.

Ladingo’s algorithm arranges the various items within the container making sure not to place heavy items, such as a washing machine, on top of sensitive items, like sofas or smaller electronics.

More and more of our shopping is done online from overseas but that is mostly true for small items that can be shipped on planes, Hagar Valiano Rips, co-founder and CEO of Ladingo, said in a phone interview with Calcalist Tuesday. “Both retailers and shipping companies invest a lot in logistics, they buy airplanes and set up sophisticated warehouses, but don’t put in as much effort when it comes to larger items,” she added.