Taboola Acquires Unit From Mobile Marketing Service Provider Celltick
30 of Celltick's employees will be joining Taboola's news division following the deal
Online advertising and content distribution company Taboola.com Ltd. has signed an agreement to acquire the Start division of Israel-headquartered mobile marketing services provider Celltick Technologies Ltd., the companies announced Monday. The companies did not disclose the financial details of the agreement. The deal is expected to close by the end of March.
For daily updates, subscribe to our newsletter by clicking here.Founded in 2000, Celltick offers its software and products to mobile carriers, OEMs, app developers, and governments. The company raised over $40 million to date from investors including Deutsche Bank group, Amadeus Capital Partners, and Jerusalem Venture Partners. Its start division offers device manufacturers, mobile operators, and media companies a content-based engagement and monetization service that provides personalized and trending content from publishers.