Taboola Partners on News Offering With Ridesharing Company Via
The content recommendation company will offer its content on Via’s app. Earlier this year, Taboola announced content-related partnerships with Chinese mobile device manufacturers Vivo and ZTE
Lilach Baumer | 16:00 15.11.2018
Content discovery company Taboola.com Ltd. has partnered with ridesharing company Via Transportation inc. to offer its personalized news content service through Via’s app, the two announced Thursday. The service will provide content from Taboola’s network of publishers as well as from Via itself.
For daily updates, subscribe to our newsletter by clicking here.Founded in Tel Aviv in 2007, New York-headquartered Taboola is one of the leading companies in its domain, publishing links with titles like “you won’t believe what these child stars look like today!” on thousands of publisher websites and taking its cut from the revenues generated. Its main rival is another well-known Israeli company, Outbrain Inc. interview with American business magazine Fast Company, Taboola founder and CEO Adam Singolda said the content editorial team numbers 50 people. In April, the company announced a partnership with Chinese mobile device manufacturer ZTE Corporation, the world’s ninth largest mobile manufacturer, to offer a Taboola-powered personalized content news aggregator on its devices, in a service similar to that of Apple News, Blinkfeed, and Flipboard. According to Fast Company, the reach of the partnership has been limited so far, with trials rolled out in Mexico and Germany. In October, Taboola announced a similar partnership with Chinese smartphone manufacturer Vivo Communication Technology Co. Ltd., which will see content from Taboola's network of Asian publishers integrated into Vivo's smartphones.