Trash Money: Tel Aviv Neighborhood Issues Community Currency to Encourage Waste Separation
Called Shapira Lira, a new initiative offers currency spendable at local businesses in exchange for biodegradable garbage
The financial rationale is that treating and transporting 1 kg of wet waste costs the city around NIS 1, so it is worth spending the same amount on encouraging residents to separate trash while boosting local businesses.
Fearing I will not have enough trash by the end of the pilot program, I turned to a friend who is an amateur cook, who donated the waste from her pumpkin soup. Together with my own meager bachelor’s waste, I amassed enough for three shiny liras.Located in southern Tel Aviv in an area populated mostly by auto repair shops and in the vicinity of the city’s notorious central bus station, Shapira is a strange bird in the Tel Aviv landscape. More than a vibrant neighborhood in a bustling metropolis, it resembles a small village. Its unique character and an accelerated process of gentrification has seen Shapira house a mixture of veteran residents, the country’s tech nouveau riches, and sandal-wearing hippies, such as Perry Samnon, the neighborhood’s sustainability coordinator.
I met Samnon as he greeted garbage-bearing old ladies who entered the plant nursery he founded at the neighborhood’s senior citizens’ center. The ladies hand him their garbage, and use the liras they receive to purchase plants on the spot.Israel is not known for its effective waste management and the average Israeli produces about 610 kg of trash a year compared to about 500 kg on average in other OECD countries, according to data from Israeli advocacy group the Israel Union for Environmental Defense (also known as Adam Teva V’Din). Awareness of sustainability only began to develop in the country in the past two decades. There is still a long way to go, but Shapira is showing some signs of optimism. The neighborhood now has nine public composters, two community vegetable gardens providing fresh produce to residents, and one food forest, among the founders of which is Samnon.
Samnon said he does not want to see trucks coming into the neighborhood. “Sustainability is all about relying on local produce as much as you can, growing your food locally in your own neighborhood, or at least buying it there,” he said. This means less dependence on motorized transportation and greater confidence in the source and quality of the food consumed, he explained.