Pixellot raises $16 million to continue broadcasting sports during the Covid-19 era
Investments come at a time when sports events around the world have been hit by social distancing regulations and a decline in advertisements
Israeli sports broadcasting startup Pixellot announced on Wednesday that it raised $16 million in round C investment. The round was led by Shamrock Capital with the participation of Altshuler Shaham, as well as existing investors the Erkin family, and Grupo Globo.Pixellot was founded in 2013 and today employs about 150 people in Israel, the U.S. and Singapore. Using artificial intelligence, it provides viable alternatives to traditional video broadcasts to games in professional and amateur leagues.
At the end of the game, the system produces game highlights and the entire match is available within a few hours for coaching staff to review and analyze, including statistics and videos for each team and player.
According to company data, it currently broadcasts more than 90,000 live hours every month from over 140 leagues and tournaments. Pixelot’s technology is used by production and broadcast companies, sports clubs, sports associations, universities, high schools, coaches, and talent scouts around the world.
“Pixellot allows teams to get back into the game and stay in touch with fans in an easy, safe, and cost-effective way. Even the world's leading leagues are developing a higher awareness of costs and are therefore interested in analyzing our automated video and data services, Pixellot CEO Alon Werber said. “We are pleased that our investors have recognized the unique potential and unanimously agreed on the need to increase our commercial operations. We believe automatic production is a solution that will ultimately create a better connection between the teams and the fans.”