Next-gen e-commerce company Dialogue wants to help small businesses compete against the giants
Using machine learning and AI, the company automates content for personalized ads helping small businesses keep up online
According to Katz, theirs is a solution to a common problem in e-commerce today. Merchants have been investing their money in attracting initial visitors to their sites, unwittingly neglecting the actual online shopping experience. Whereas companies like Amazon have perfected the bespoke experience over years, newer and smaller SMBs have had to quickly adapt their platforms as shoppers increased their e-commerce habits.
Katz claims that Dialogue is the only company that personalizes the entire shopping experience automatically. “There are companies that offer personalization solutions, and companies that offer optimizations, but there are no companies that personalize the entire process in a fully automated way as we do.” With Dialogue, he says, the need for someone to remain in-house and constantly checking the results will be a thing of the past.For now, the service is only available on desktop but it hopes to expand its services into each merchant’s native app, creating an ‘omnichannel experience for their users’.