Survey: This holiday season Americans are flocking to digital gift cards
In a study conducted by Rise.AI, consumers are adopting digital gift card payments to help boost local economies while maintaining social distancing measures.
It is understood that the sharp increase in online purchasing and distribution of digital gift cards aligns with global lockdowns that prevented millions of consumers from leaving their homes. The largest two-month increase in income from gift card sales was seen in March and April 2020, when consumers adjusted to working and consuming goods and services online. The largest single rise in gift card purchases was in March 2020.
2020 has seen a growing trend in cashless payments, giving a huge boost to the sales of digital gift cards. This has been further underscored by the desire to maintain social distance measures and support local businesses in difficult economic periods due to Covid-19.Rise.ai was founded in 2015 and has since helped sores generate $150 million in revenue and handled more than $1 billion in store credit. In the summer the company partnered with Google and Facebook to help SMBs add a gift card link on their Google business pages and social media accounts. To date, Rise.ai has raised $454,000 in seed funding, according to Crunchbase.