For Aura Air, Covid-19 was a breeze

Perhaps no other year in our lives have we been so aware of our air quality. In the past, our minds turned to environmental concerns, and now a global pandemic with a virus in the air only exasperates our concerns.

Covid-19 “escalated awareness of air quality globally,” explained Aura Air Customer Success Manager, Dana Oz. “These days, the Aura Air device has become increasingly essential and even imperative in enabling people to resume their lives safely, as well as businesses to continue their work, worldwide.”

As offices slowly return to normal, employees and managers want to make sure they do so in the healthiest way possible. Aura Air has joined CTech for its HR Post-Covid series to explore the impact of the Coronavirus and what it did for our air quality concerns.

Company Name: Aura Air

HR Leader: Dana Oz, Customer Success Manager

Field of Activity:

At Aura, we believe that air quality should be managed holistically. Therefore, we developed the world’s smartest air purification technology. One that purifies, cleanses, and disinfects your indoor air from bacteria, viruses, fungus, mold, odors, and more.

Number of employees/location: In Tel Aviv, we have 14 Employees and two more in the U.S.

Professional background of HR Manager:

I began my studies with a BA in Psychology and later continued to an MA in Organizational Behavior & Development. My studies lay the foundation for my future career in the HR world.

On a scale of 1-10, how much did the coronavirus pandemic disrupt operations at the company?

To be honest, zero - it didn’t. It rather escalated awareness for air quality globally. These days, the Aura Air device has become increasingly essential and even imperative in enabling people to resume their lives safely, as well as businesses to continue their work, worldwide. Our production line was developed throughout the pandemic and even enhanced its capabilities.

What interesting technological tools do you use in employee management/recruitment?

We use Monday.com to manage and prioritize our tasks as well as other tools to collect and track potential candidates.

What positive and/or negative impact did the outbreak have on the human capital of the company?

The pandemic encouraged a positive attitude within our company. We realized that this was our opportunity to spread our knowledge of Air Quality to the world. At Aura, we believe that every moment is a learning moment. These pandemic days have brought valuable insights and learning opportunities for us as a company.

What are the two major challenges you are coping with these days?

These days we are working hard to keep up with manufacturing in light of increasing sales, this requires double and weekend shifts. Furthermore, we are planning to expand our Support Team to provide the necessary support to all of our global customers.

Are you actively recruiting? If so, what is the process and where can the applicants find you?

Yes, we were and are actively recruiting throughout the pandemic. Aura recruited five additional employees to the company from Israel and from the U.S in the past 6 months.

Which changes forced upon you by the circumstances will stay in place after Covid-19 is over, and which are you most eager to revert back to normal?

We will definitely continue to preserve work-from-home from time to time. We believe this encourages flexibility and autonomy for our employees that brings about a healthy work-life balance. Furthermore, we look forward to the return of face-to-face meetings with our global customers and business partners once again.