HR Post Covid
Leadership means showing compassion in hard times, argues WeissBeerger’s Head of HR
As bars and restaurants shut around the world due to Covid-19, the world’s largest brewery had to make some difficult decisions
Even though Covid-19 offered opportunities for tech companies to expand or adapt their product or service, not every organization has been so lucky. For WeissBeerger, which is the big data arm of a global brewery, the closure of bars meant that it sadly had to let some of its staff go during Covid-19.“We did it with the WeissBeerger spirit – with a lot of sensitivity and care,” recalled its Head of HR, Naama Engel. “We invested a lot of effort in helping them to find their next career step… I think a company’s leadership is measured by the business results as well as by its ability to lead the company with compassion through volatile times.”
Unfortunately, due to the global impact on our industry, we had to release a number of employees. We did it with the WeissBeerger spirit – with a lot of sensitivity and care. We invested a lot of effort in helping them to find their next career step. It was very touching to see the reaction of the employees we had to part from and of the employees who stayed. I think a company’s leadership is measured by the business results as well as by its ability to lead the company with compassion through volatile times.What are the two major challenges you are coping with these days? The first challenge is finding a new and balanced point of integration with our parent company: one that allows us to integrate and impact the product’s success at a global level while keeping our unique identity and brand at the local level. The second one is how to engage all our employees to innovate smart and fast and bring unique value to the global product platform. Are you actively recruiting? If so, what is the process and where can the applicants find you? Currently, we are not recruiting. But applicants are welcome to find us at www.weissbeerger.com
Which changes forced upon you by the circumstances will stay in place after Covid-19 is over, and which are you most eager to revert back to normal? The HR team shifted from focusing on recruitment and scaling up to focus on professional and personal development across the organization. The initiatives we implemented will continue to serve the employees’ personal and professional development and the organization’s business results long after the virus is gone. Last but not least - I miss our office bar. As in any other bar it enables us to meet, interact, and innovate in the most unexpected ways.