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Israel’s Trendlines Agrifood set to help Mitsubishi Corporation with agrifood partnership

Israel’s Trendlines Agrifood set to help Mitsubishi Corporation with agrifood partnership

The news follows the announcement that the Japanese corporation is making an active effort to explore innovations within Israel

James Spiro | 13:51  03.05.2021

Investment vehicle of The Trendlines Group, Trendlines Agrifood, has announced that it has entered a partnership with Mitsubishi Corporation (MC). The Israel- and Singapore-based investment group is focused on high-growth medical and agrifood technologies and will help Mitsubushi identify emerging tech and startups.

“Collaborating with MC is synergistic,” said CEO of Trendlines Agrifood, Nitza Kardish. “We gain invaluable market and industry insights from a global leader in their field, and MC leverages on our experience in technology evaluation and development.”
Leor Ben-Yakov, Nitza Kardish, and Takashi Kai. Photo: Trendlines and Mitsubishi Corporation Leor Ben-Yakov, Nitza Kardish, and Takashi Kai. Photo: Trendlines and Mitsubishi Corporation Leor Ben-Yakov, Nitza Kardish, and Takashi Kai. Photo: Trendlines and Mitsubishi Corporation

MC is divided into 10 business groups and its operations cover many industries. It is actively exploring innovation from within Israel where the agrifood sector has seen significant change and development in recent years. MC Tel-Aviv’s CInO and Head of Partnerships & Ventures, Leor Ben-Yakov, added: “General Manager, Mr. Takashi Kai, and I are very excited about working with Trendlines. Our office is the Headquarters’ forward outpost mandated to tap into the Israeli innovation ecosystem across several key industries. By partnering with a highly reputable partner such as Trendlines we are basically creating a win-win-win collaboration opportunity for Trendlines, for MC, and, of course, for top-notch startups in Israel and abroad.”

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Trendlines Agrifood invests in agricultural and food technologies that can help solve the global food crisis. It partners with entrepreneurs and investors to develop an ecosystem that fosters innovation in the sector. MC is one of Japan’s largest general trading companies and has businesses in 10 different enterprises. It has more than 200 bases of operations in 90 countries and a network of more than 1,400 companies.

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