Digital wallet usage surges by 13.5x since Apple Pay’s rollout in Israel
Since July, digital wallet transactions grew by 23% compared to June. Over half of all credit card transactions were conducted through the EMV advanced payment infrastructure
Irit Avisar | 12:21 22.08.2021
The entry of Apple Pay’s digital wallet in Israel last May continues to dramatically increase the use of digital wallets across the country. Figures published on Thursday by Israel’s Automated Bank Services (SHVA) - which manages a national credit card payment system - state that within three months the number of digital wallet transactions leapt more than 13 fold. Digital wallets have existed in Israel for about a year, although their use increased once Apple Pay entered the arena. Apple users are considered more likely to rapidly adopt new technologies. In addition, Apple Pay’s entry accompanied widespread campaigns which increased digital wallet awareness and even increased use among Android users.