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Israeli gaming startup Beach Bum acquired by France's Voodoo for $500 million

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Israeli gaming startup Beach Bum acquired by France's Voodoo for $500 million

Beach Bum, which develops mobile games based on popular board games like backgammon, has raised around just $3 million since it was founded in 2015

Sophie Shulman | 16:08  30.09.2021
The Israeli gaming company Beach Bum is being acquired by French mobile gaming company Voodoo, Calcalist has learned.

Beach Bum, which develops mobile games based on popular board games like backgammon, has barely raised any funds since it was founded in 2015. The company raised $3 million in its only publicized round in 2016, but it is believed to have raised additional investments of a smaller magnitude down the years.
Beach Bum co-founders Gil Levi (right), Keren Marom and Shachar Schalka. Photo: Beach Bum Beach Bum co-founders Gil Levi (right), Keren Marom and Shachar Schalka. Photo: Beach Bum Beach Bum co-founders Gil Levi (right), Keren Marom and Shachar Schalka. Photo: Beach Bum

The company was founded by Gigi Levy-Weiss and Uri Shahak, who were also both co-founders at gaming giant Playtika, which went public at an $11 billion valuation earlier this year. Other founders include CEO Shachar Schalka, Keren Marom (COO) and Gil Levi.

The investors set to benefit most from the acquisition are Haim Saban's investment fund, Saban Capital Group, iAngels and 83North.

Beach Bum has generated revenue of $70 million over the past 12 months and has more than two million monthly active users. Its popular games include Lord of the Board and Spades Royale. The company employs 150 people out of its offices in Ra'anana.

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Voodoo was founded in 2013 and reportedly registered revenue of $400 million in 2020. The company is privately owned by its two co-founders and its investors include Goldman Sachs and Tencent. Voodoo was valued at $1.7 billion in its most recent funding round. The company's most popular game is Helix Jump. Voodoo acquired another Israeli company earlier this year, paying an undisclosed sum for Tel-Aviv based gaming marketing platform Bidshake.

Voodoo was represented by advs. Yaniv Aronowich, Tamar Krongrad, Boaz Feinberg and Nadav Buchbletter from Tadmor Levy & Co.

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