Velocity raises $17 million Series A for production-like environments platform

Israeli startup Velocity announced on Tuesday that it has raised a $17 million Series A round led by New York-based venture capital and private equity firm Insight Partners. Venture capital firms Hetz and Greycroft participated in the round alongside leading angel investors and advisors, including Snyk co-founder Danny Grander, and Armis co-founders Nadir Izrael Yevgeny Dibrov.

With the rise of microservices and cloud-native applications, environments are becoming more complex to manage and maintain, especially for developers who want to replicate real use cases in an environment similar to production to avoid errors and outages that can cost a company millions of dollars. Velocity works with developers’ current toolbox and existing workspace, integrating with their IDE of choice to remove any friction to their daily workflow.

Velocity was founded at the end of 2020 by CEO Tal Kain and CTO Kobi Meirson who met during their military service in Unit 8200. Velocity only recently came out of stealth mode into beta and is already working with various customers including StreamElements and Granulate. Velocity currently employs 13 people and plans to recruit dozens of additional employees in Israel and the U.S. in the coming year.

“More than 20% of a developer’s time is being wasted on creating and maintaining non-production environments, instead of working on delivering new features to customers,” said Velocity CEO and co-founder Tal Kain. “This comes with high maintenance costs and delays in deploying new features to production. Our goal at Velocity is to deliver a production-like environment in a click so that developers only have to put in minimal effort and upkeep on their side to operate in their regular workflow.”