E-commerce consumer startup Karma appoints Mor Pesso Eblagon as CMO

Karma, an AI-driven shopping assistance browser extension and app, has announced the hiring of Mor Pesso Eblagon for the position of CMO of the company.

The Israeli startup, which was founded in 2014 by CEO Jonathan Friedman and COO Ronen Yuval-Hoch, raised a $25 million Series A last month.

Karma's shopping tool serves as one app across different devices. It offers consumers a planned shopping experience thanks to its automatic coupon finder, cash rewards, and price and inventory tracking. Sephora, Overstock, Net-A-Porter, Urban Outfitters, Farfetch, and Macy's are among Karma’s retail partners on its unified shopping network.

In early September, Eblagon announced her resignation from her CMO position at Israeli fashion company Castro after three years. During her time at Castro, she led the company's new website launch, new brand language creation, and the launching and PR for the company's new Castro Home brand.

"I am excited to take this brand to new heights in its next stages of growth," said Pesso Eblagon. "I believe that we will become the main tool of all online consumers around the world. We will build a team of winners within Karma and become the most interesting address for employees who come from the world of tech, marketing, creative, fashion, and lifestyle."