Bye, Bye, Billboards: Regev Gur is taking tech advertising to the influencers
As startups look for new ways to make themselves known to the public, Narrative Group is shaping their stories on social media platforms
Walking in the streets of Israel’s Tel Aviv, it would be hard-pressed not to see a billboard at a bus stop or a busy corner paid for by a tech company promoting its products or celebrating its employees. As the sector battles an ongoing talent shortage, companies are doing everything they can to make themselves known.While the influencer marketing space is conventionally full of fashion, food, or beauty products, the tech world has increasingly been gravitating towards the trendy world of YouTube, Instagram, and TikTok to help spread their messages. For Regev Gur, it’s a space he understands well.
According to Gur, the efforts are paying off not just for him but his clients, too. “I care about our clients so much,” he tells CTech. “We are the most outsourced in-house vendor that you could ever have, and clients like it. They like not to be at a regular agency. They want you to take care of them. Imagine... a startup, let’s say three founders and a few employees, this is what they have in life. This is their life, their baby. We need to be the best babysitter out there. We cannot leave the baby like that, we care about it very much, even more than I care about my brand.”Gur, who is always looking for talent to help grow his firm, says he looks for “people that have soft skills and amazing talent.” He himself wakes up every day at 6am and keeps to a strict productivity routine, holding meetings no longer than 20 minutes and not allowing himself to waste other people’s time or energy. In the future, plans for the firm include building an avatar influencer for the blockchain and NFT sectors. “We understand the value of being loud and this is why my company is called Narrative, we want to determine the narratives,” he said. Influencer marketing has quickly become one of the biggest ways for companies to get themselves heard. The days of static billboards on streets no longer cut it for startups that measure KPIs in downloads, viral impact, or registrations. “You need to see in your eyes how you affect people’s lives,” he concludes. “The only thing I care about eventually is why I do business - because my goal is to be a philanthropist and to help people massively. I want to help people as much as I can. I believe that if we have the power to do something, it’s mandatory to do so.”