Frontegg raises $25 million led by Insight Partners

Israeli startup Frontegg, which has developed a user management platform for SaaS applications, announced on Wednesday a $25 million Series A funding round led by New York-based global venture capital and private equity firm Insight Partners, with participation from existing seed investors Pitango First and Global Founders Capital. This investment, which brings Frontegg’s total funding to $30 million, will support the company’s rapid growth as it scales its platform and accelerates global expansion, recruiting new employees in both Israel and the U.S.

Frontegg was founded in 2019 by CEO Sagi Rodin and CTO Aviad Mizrachi. The startup’s platform allows companies to implement comprehensive user management that meets the necessary requirements for Product-Led Growth. The secure and scalable solution can be quickly integrated into any product with just a few lines of code, with support for all popular frontend and backend frameworks. Frontegg’s user management infrastructure is already used by dozens of fast-growing companies, including Materialize, Pay.com, Medigate, Talon Cyber Security and Hunters.AI.

“I’ve seen firsthand how building out self-serve user management capabilities can divert critical engineering resources away from developing the core product, becoming an innovation blocker,” said Rodin.