Walnut raises $35 million Series B for sales and marketing demo experience platform

Israeli startup Walnut, which develops a sales and marketing demo experience platform, announced on Tuesday the close of its $35 million Series B funding round led by Felicis Ventures. The round comes just four months after announcing a $15 million Series A, with the company raising a total of $56 million to date.

The round also included participation from strategic angel investors such as Sarah Franklin (President & CMO, Salesforce), Frederic Kerrest, (Executive Vice Chairman, COO and co-founder, Okta), Ariel Cohen (CEO and Co-Founder, TripActions), Eynat Guez (CEO and Co-Founder, Papaya Global), Michael Shaulov (CEO and Co-Founder, Fireblocks), Kim Walsh (VTP GTM, HubSpot), Ryan Carlson (CMO, Okta), Stacey Epstein (CMO, Freshworks), Stephanie Robotham (marketing exec, former Salesforce and Gainsight), James Ireson (CRO, Funnel) and more.

Existing investors NFX, Eight Roads Ventures and A Capital also participated in the round.

Walnut’s no-code platform enables customer-facing teams to create customized product demos quickly and efficiently, integrating them into their sales and marketing processes, reducing sales closing time and generating insights.

Walnut was founded by serial entrepreneurs Yoav Vilner and Dani Friedland, and employs 55 people out of offices in the United States, London, and Tel Aviv. The company serves over 100 B2B customers, including Adobe, NetApp, Varonis, People AI, and more.

“For the first time ever, SaaS companies can put the needs of their prospects in the center, providing them with a memorable experience that converts sales,” said Walnut’s CEO, Yoav Vilner. “We are excited to be partnering with Felicis as our lead investor in this round as we continue to scale.”