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Twitter partners with Israel-founded eToro to offer stocks and crypto on the platform

Twitter partners with Israel-founded eToro to offer stocks and crypto on the platform

It is understood that the partnership will expand Twitter’s ‘cashtags’ to cover many more asset classes and include a button that will send users directly to the eToro website

James Spiro | 14:08, 13.04.23

Israei-founded social trading and asset investment company eToro has been announced as the official partner to help Twitter provide its users with the ability to access cryptocurrencies, stocks, and other financial assets. The news was first reported by CNBC and later confirmed by eToro via its official Twitter account. Starting today, the feature will be implemented across the Twitter app and allow its users to see market charts on financial instruments, as well as buy and sell other assets from eToro.

“As we’ve grown over the past three years immensely, we’ve seen more and more of our users interact on Twitter \[and\] educate themselves about the markets,” eToro CEO Yoni Assia told CNBC in an interview. “There is very high-quality content, real-time content on financial analysis of companies and what’s happening around the world. We believe this partnership will enable us to reach those new audiences \[and\] connect better the brands of Twitter and eToro.”

Yoni Assia eToro Yoni Assia eToro Yoni Assia eToro

Twitter currently allows users to view real-time trading data from TradingView on index funds like the S&P 500, and its “$Cashtag” feature offers the ability to search for ticker symbols by using the American dollar sign ($) instead of the traditional hashtag (#). It is understood that the partnership will expand these cashtags to cover many more instrument and asset classes, and even include a button that will tell users to “view on eToro”, directing them straight to the site.

The partnership follows the announcement that Twitter, Inc. was recently renamed in court documents to X Corp, a privately owned company that operates within the X Holding Co. It is the latest news following the highly publicized acquisition of Twitter last year which Musk described as “an accelerant to building X, the everything app.”

Twitter has been in the news pretty much constantly since the end of 2022. Earlier this week, a BBC journalist sought an interview with CEO Musk who accused the journalist of “lying” after he claimed there had been a rise in hate speech on the site since the acquisition.

eToro was founded in 2007 by Assia, Ronen Assia, and David Ring. It has 1,700 employees and has headquarters in Tel Aviv, London, and Limassol, Cyprus.

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