Wix co-founder and former TikTok executive raise $10M to transform app creation

Nadav Abrahami, co-founder of Wix, and Assaf Sagy, former global head of gaming at TikTok, have unveiled Dazl, a new AI-driven platform aimed at helping creators build production-ready applications with precision and consistency. The company emerged from stealth with $10 million in Seed funding, led by the 40RTY Fund, alongside investments from Wix and Abrahami himself. About 30 Wix employees are joining the venture, bringing with them experience from the company’s early development teams. Similar to Monday.com, which was spun out in its early days, Dazl’s development began inside Wix but is now moving forward independently.

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Dazl enters a market that has been experimenting with generative AI for app and website building. Early tools allowed almost anyone to create prototypes, but users often faced frustration when outputs fell short of expectations. Many teams found themselves iterating endlessly, producing only partial results instead of complete, launch-ready products.

Dazl founders.

“The first wave of AI tools unlocked tremendous potential, but the outputs were inconsistent and incomplete,” said Abrahami. “Generative AI can produce prototypes, but it doesn’t yet empower creators to build apps that reflect their vision. Our goal is to unlock that next level, so app creation can be just as expressive as web design became with Wix.”

"In order to give the company all the power to succeed, it had to be split up. It’s a similar move we made with Monday, to run it like a startup and experience it like a startup,” Abrahami told Calcalist. “I think Wix is doing a great job, but no company can do everything. AI is turning the world upside down. Apps are going to change significantly. When this is not the company's main area, there is a product and technology that started working inside the company and is being brought out as a private company. This is my decision, I wanted to make it a separate adventure and not part of the company."

Dazl’s technology aims to address these shortcomings by bridging the gap between creative intent and finished applications. The platform interprets user prompts more accurately and maintains context throughout the creation process, reducing errors and minimizing the trial-and-error cycles that have hindered other tools.

“Every major shift in media has come when creators gained access to better tools,” said Sagy. “At TikTok, I saw firsthand how unlocking expressive creativity reshaped culture globally. With Dazl, we’re bringing that same leap to product making, giving creators the fidelity, creativity, and control to shape applications with AI.”

Roy Saar, managing partner at 40RTY Fund and an early investor in Wix, described the founding team as uniquely positioned to tackle one of today’s pressing challenges in product development. “We’ve been seeking a team that not only understands the potential of AI but also has the experience to bring that vision to life,” Saar said. “Nadav’s legacy with Wix and Assaf’s expertise in product innovation create a combination poised to solve these challenges and define a new category in software development.”