Onfire AI raises $20 million in Seed funding to bring military precision to SaaS sales
Founded by Unit 8200 veterans, the Israeli startup adapts battlefield intelligence tools to identify real-time business demand.
Israeli startup Onfire AI has raised $20 million in Seed funding, led by TLV Partners and Grove Ventures, with participation from IN Venture and Leumi Tech 77.
Full list of Israeli high-tech funding rounds in 2025
The funding was completed in two phases, beginning in 2023 and continuing into this year.
The company has developed a contextual intelligence platform that analyzes online activity across forums, blogs, networks, and developer communities to help software and cloud companies identify potential customers and their specific needs in real time. By turning large volumes of open data into actionable insights, Onfire AI enables sales teams to pinpoint high-quality leads and tailor their outreach with precision.
“We took the informing capability that armies use and gave similar capabilities to sales teams in our content world,” said Tal Peretz, Onfire’s co-founder and CEO, in an interview with Calcalist. “We worked together for many years and learned to solve problems with the help of data and AI. We helped the IDF solve the problem of targets before and during the war, and we wanted to build something that gives value to the world.”
Peretz added that before writing a single line of code, the founders met with hundreds of companies to identify pain points in go-to-market operations. “Our next significant goal is $10 million in sales, which I expect we will reach in the coming year,” he said.
Related articles:
Onfire AI’s customers already include Aiven, Spectro Cloud, and Cyera. The company was founded in 2023 by Peretz (CEO), Shahar Shavit (CTO), and Nitzan Hadar (CPO), all alumni of the IDF’s elite Unit 8200. During their military service, the trio won two Israel Defense Awards for major projects: one for a system that tracked individual terrorists for the IDF and Shin Bet, and another for an automated target recommendation platform based on advanced algorithms.
In the company’s first six months, around 90% of its employees, including two of the founders, served in reserve duty amid Israel’s ongoing war. The startup signed its first commercial deal while the founders were still on active reserve duty. Today, Onfire AI employs 33 people, with 28 in Israel and 5 in New York.
