Revenue analytics startup Sightfull raises $18 million Series A
The Israeli startup enables SaaS companies to quickly analyze vast amounts of complex business data in order to continuously test and adjust their go-to-market strategies
Israeli revenue analytics startup Sightfull has announced that it has raised $18 million in a Series A funding round led by Dell Technologies Capital with the participation of Norwest Venture Partners and Tiger Global. Combined together with the Seed round investment raised at the end of 2020, the company has raised $24 million to date. Fourteen angel investors participated in the Seed round, including several top entrepreneurs and CEOs of the Israeli high-tech industry, such as Assaf Rappaport, CEO of Wiz, Eynat Guez, CEO of Papaya Global, Dan Adika, CEO of WalkMe, and Tomer Weingarten, CEO of SentinelOne.
Sightfull enables SaaS companies to quickly analyze vast amounts of complex business data in order to continuously test and adjust their go-to-market strategies. The product alerts the company's management in real time about indications of problems in the company's strategy, allowing them to correct its business moves as early as possible.
Sightfull was founded at the end of 2020 by Noam Liran, CEO of the company, and Alex Litvak, Chief Technology Officer (CTO). The company employs 20 people in Tel Aviv and a number of additional employees in its offices in San Francisco, and following the raising of the capital the company intends to double its number of employees within a year. In addition, the company plans to accelerate the development of their product in order to satisfy the growing demand in the market, to expand their marketing and sales efforts, and to open another office on the east coast.
"The market has changed and companies that once aimed for growth 'at all costs' must change their strategy and learn to grow effectively. It is impossible to make this strategic change without being able to understand in real time the changes in the revenue flow," said Noam Liran, CEO of the company. "If at the beginning of the year few of our customers measured their efficiency and profitability in a close way, in the last months the situation has changed dramatically.”
“Too many organizations have only a vague idea if their go-to-market strategy actually works,” said Yair Snir, Managing Director, Dell Technologies Capital. “Sightfull unifies business intelligence and revenue intelligence, providing valuable insight into go-to-market strategies that anyone can understand.”
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Noam Liran began his professional career in the technology unit of the IDF’s Intelligence Corps. After completing his military service, he joined the Adallom company as the first employee where he took part in building the development team and leadership of the company's flagship customers. After Adallom was acquired by Microsoft for $320 million, Liran was chosen to manage the development group of Adallom at Microsoft. Subsequently, Liran was appointed CTO of the R&D center of Microsoft in Israel, one of Microsoft's three strategic R&D centers in the world. Noam Liran and Alex Litvak have known each other for over 15 years since their joint service in the intelligence corps.
