Israeli app launches in the U.S. and Israel, helping parents of ADHD children
Pery uses clinical data and LLMs to provide advice and analysis for parents managing children diagnosed with attention deficit hyperactivity disorder
Pery, an app designed to assist parents in helping their ADHD children reach their full potential, has launched in the US and Israel. The app uses smart AI tools to provide personalized, real-time answers to questions posed by parents based on the latest research and expert guidelines tailored for their specific children.
The app, which considers itself a tech platform, helps offer insights into a child with ADHD and their core impairments, understands root causes, provides personalized coping strategies, and assists in care navigation. Then it provides monitoring of symptoms, medication, and the effect on the children and families.
Pery was founded by CEO Ziv Elul, COO Gili Avital-Lang, and CTO Meir Amsellem. Its AI-based learning system helps families, schools, and clinicians monitor a child’s unique symptoms and side effects to then implement behavioral change techniques to maximize positive outcomes and treatment adherence. The hope is that it will be the primary tool for families looking for assistance on specific challenges such as family interactions, school interactions, or issues related to medication depression.
ADHD is one of the most common neurodevelopmental disorders in childhood, impacting up to 10% of the world’s total child population of school age. Common symptoms can be characterized by inattention, impulsivity, and hyperactivity that can affect a child’s education and also have consequential results in adults if left untreated. It is estimated that 60% of parents of children with ADHD experience ‘significant anxiety’ and lose 22 workdays a year caring for their child.
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“We believe that this app is the new generation of how to support parents in any disorder, but we want to start with ADHD,” explained CEO Elul, who himself was diagnosed aged 48 alongside all three of his children. “There is no one that really helps the absolute in ADHD… There's nothing that looks at this in a holistic way that understands the full issues that are related because ADHD is not just a simple thing.”
Kids who suffer from some of the more severe symptoms of ADHD can have detrimental consequences in adulthood. In the United States, roughly 66% of young offenders and 50% of the adult prison population have been diagnosed with or show symptoms of ADHD, according to CHADD. International studies show a similar rate in Canada and European countries, although that number drops to about 24% in the UK. “These kids are lost because the parents don't have the money or they don't have the patience to treat them,” Elul continued. “We want to help everyone we can, and to be the ones that support and give them everything they can to manage \[ADHD\] in a better way.”
Pery has its official launch today and already has “hundreds” of families in the U.S. and Israel on the waiting list to join the app. The company received $5.7 million in funding two years ago from PICO Partners and Aristagora and is looking to raise another $3 million, half of which has been secured, to help with its rollout and expansion to other regions.
The treatment via the app is backed up by clinical leaders who specialize in neurological, psychological, and behavioral care of ADHD in children, making “the trust level” much higher than if parents were to seek help via the internet or unreliable online sources. The primary KPI, Elul says, is that the self-esteem of each child is improved and realized.
“The parents are the ones who we want to support, but we want to support them to see the good in their kids. We want them to have the system to have the teacher see the good in the kids,” Elul concluded. “Let's see how we can strengthen their strength… Let's try to give the tools for parents to get their minds in a positive way that supports the kids to be successful, OK?”
