Rupert raises $8 million in Seed for its analytics distribution platform

Analytics distribution platform Rupert has announced that it has raised $8 million in Seed funding. The round was led by Cortical Ventures and IA Ventures with participation from Citi Ventures and Joule Ventures, as well as data leaders including AtScale CEO Christopher Lynch, founders of Stitch Jake Stein and Bob Moore, and other executives from data organizations such as Snowflake, Looker, Alteryx, Weights & Biases, Snowplow, Alation, and SAP.

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“The most effective business teams take data-driven business actions,” said Rupert CEO Ziv Wangenheim. “While organizations invest heavily in infrastructure for analytics, the insights their business teams need remain reactive, hidden, and idle in endless reporting dashboards. These dashboards are designed for exploration, rather than being proactive and driving meaningful business actions. Our customers strive to be truly data-driven and need the ability to activate their insights and measure the business impact of their analytics.”

The Rupert team meeting virtually.

Rupert’s platform connects analytics sources like BI tools or semantic layers, operational applications like CRMs or campaign managers, and communication tools like Slack or Teams to enable analytics and operations teams to offer hyper-personalized insight alerts to business stakeholders at scale. Alerts are prompted by intelligent data triggers and can provide insights to make sure that every business improvement opportunity is properly capitalized.

“After a decade of working with thousands of enterprise customers building analytics and AI projects, I saw firsthand the challenge of surfacing actionable insights to business users at the right time and in the right place,” said Jeremy Achin, founder of DataRobot and Cortical Ventures. Rupert solved this massive problem with a novel approach.” Christopher Lynch, CEO at AtScale added: “Rupert’s analytics distribution platform is the first of its kind to measure the revenue and cost savings impacts tied to analytics initiatives.”

Rupert was co-founded by Ziv Wangenheim and Yoni Steinmetz following stints at companies like Google, Jefferies, Lazard, and Palantir. Today Rupert is already used by companies like AppsFlyer, Coalition, GoodRx, and Mux who according to Wangenheim see up to a 14x increase in business actions triggered by analytics. The funding will help the company invest in its product, add features, and scale its go-to-market efforts.