SAP to Buy Social Log-In Company Gigya

Walldorf, Germany-based enterprise software company SAP SE bought customer management company Gigya Inc., according to two persons familiar with the matter who spoke on condition of anonymity.

 Founded in Tel Aviv in 2006 and headquartered in Palo Alto, California, Gigya offers a consumer identity and access management service to brands such as NBA, Forbes and Tommy Hilfiger. The company has raised $104 million in seven funding rounds from investors such as Intel's investment arm Intel Capital, Adobe Systems Inc., San Francisco-based venture capital firm Benchmark and Owings Mills, Maryland-based venture capital firm Greenspring Associates.

SAP and Gigya first partnered in 2013. Prior to the acquisition, SAP has integrated Gigya's service into its customer management platform, the SAP Hybris Marketing Cloud.

With almost 90 thousand employees in over 130 countries, SAP is the fourth largest software company in the world. Its research and development center in Israel, which employs over 700 people, is considered to be one of the company's leading assets.

SAP has yet to comment.

This article has been changed to reflect the correct time the partnership between SAP and Gigya started. A previous version stated the companies partnered last year.