Kim Kardashian Backs Israel-Linked Fashion App
Like Shazam, but for fashion, Screenshop lets users screenshot any image with clothing in it and automatically create an online shopping list with similar items
For daily updates, subscribe to our newsletter by clicking here.
Craze Inc., the maker of the app, was founded by Mark Fishman and Molly Hurwitz, two orthodox Jewish entrepreneurs from Brooklyn. The pair recruited Jerusalemite Jonathan Caras who has joined as a co-founder and a chief technology officer for the startup.
More by CTech
“She is a real part of the company,” he said. “The idea was a perfect fit for her. She was very involved. I had several meetings with her and she always provided important feedback about how to make things more efficient and accessible. I realized that she is a real global expert in marketing fashion and jewelry.”