Crunchbase Partners with Web Traffic Analytics Company SimilarWeb

Crunchbase Inc.’s directory of startups, investors, and tech companies has started featuring web traffic data provided by Tel Aviv-headquartered SimilarWeb Ltd. as part of a collaboration announced to Crunchbase users in an email last week.

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Registered Crunchbase users can look up information such as the number of monthly website visitors, growth in web traffic, and the geographic source of traffic for entities listed in the directory, bolstering Crunchbase company profiles which offer details including funding and staffing.

“Users can now use SimilarWeb data on our site to benchmark against competitors, discover new opportunities, and identify emerging trends,” Crunchbase CEO Jager McConnell said in an emailed statement from SimilarWeb.

The information available for free on Crunchbase is a sliver of the data SimilarWeb offers to premium customers like Airbnb, HSBC, eBay, Walmart. Founded in 2007 as a content curator, the startup shifted its focus in 2014 and launched a web traffic analytics service. Operating out of offices in New York, Tel Aviv, and other cities around the world, SimilarWeb has raised $112 million to date.

Users of Crunchbase Pro have had access to SimilarWeb’s digital market share data since the launch of Crunchbase’s paid service last year.

Based in San Francisco, Crunchbase was founded in 2007 by tech news outlet Techcrunch as a database to track startups. In 2015, Crunchbase was spun out of Techcrunch’s then-owner AOL to become an independent company.