Aleph Venture Capital Leads $15 Million Round for AI-Based Catering Startup Platterz

Toronto-headquartered startup Platterz Inc. has raised $15 million in a Series A round led by Tel Aviv-based Aleph Venture Capital, the company announced Thursday. Aleph invested $10 million, and existing investors Israel-based AltaIR Capital and Toronto-based Globalive Capital also participated.

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The round was first reported by Canadian tech news website Betakit.

Established in 2015 by Eran Henig and Yishay Waxman, both entrepreneurs with previous exits under their belts, Platterz offers corporations a ‘predictive meal builder’ that takes into account headcount, budget parameters and dietary preferences before offering personalized take-out options. The company counts Apple, Salesforce.com Inc. and ecommerce company Shopify among its clients.

“The process of ordering food for the office is extremely outdated,” said Eran Henig, co-founder and CEO of Platterz, in a statement. “Our clients are adapting our solution and quickly learning that catering works best when powered by predictive technology, and this is why we’ve shown such tremendous growth since our launch."

Platterz has tripled its revenues and grown to more than 50 employees in 2017, the company said in a statement. The company intends to use the funding to accelerate its product development and expand globally.

Aleph general partner Aaron Rosenson will join Platterz’ board of directors following the investment. The company's board includes former president of GrubHub Jonathan Zabusky and executive vice president of growth at Lyft Ran Makavy.