Video Company Kultura Acquires Interactive Video Startup Rapt Media

New York-headquartered video creation and distribution company Kaltura Inc. has acquired Boulder, Colorado-based interactive video startup Rapt Media Inc., the companies announced Friday.

For daily updates, subscribe to our newsletter by clicking here.

The financial terms of the deal were not disclosed. Following the acquisition, Rapt Media became a subsidiary of Kaltura, which will now gain access to Rapt Media’s existing clients, which include eBay, Dell EMC and Daimler AG's Mercedes-Benz.

Founded in 2006, with additional offices in London, San Francisco, Sao Paulo, and Ramat Gan, a town in the greater Tel Aviv metropolitan area, Kaltura develops and markets a video creation, management, and distribution platform. Customers include Warner Brothers, HBO, Intel, Bank of America, Stanford University, and Columbia University. Kaltura employs 450 people according to information from Seattle-based market research company Pitchbook Data inc. The company has raised about $166 milion to date from investors including Goldman Sachs, Intel Capital, Nexus Venture Partners, Menlo Park, California-based Mitsui & Co. Global Investment, and La Jolla.

Rapt Media, founded in 2011 as FlixMaster, develops a system for the creation of interactive videos that allows companies to monitor and analyze user responses, for marketing, educational and human resource purposes.