Waze to Integrate Business Analytics Technology by Israeli Anodot

Google-owned mobile navigation app developer Waze will integrate business analytics technology from Israeli startup Anodot Ltd. into its app, Anodot announced Tuesday.

For daily updates, subscribe to our newsletter by clicking here.

 

Anodot provides artificial intelligence-based data analytics to e-commerce, retail, internet and mobile enterprises, enabling real-time data tracking and performance improvement. The company was founded in 2014 by CEO David Drai, co-founder of content delivery network Cotendo Inc., Ira Cohen, former Chief Data Scientist at HP, and Shay Lang. The company, which has offices in Silicon Valley and central Israel, raised $27 million to date, $23 million of the sum in December.

Anodot and Waze had a limited commercial relationship previously, but this will be the first time Anodot's platform will be incorporated into Waze's popular app. Other Anodot clients include Microsoft, Foursquare, Lyft, and Wix.

When choosing Anodot, Waze looked for a solution that will quickly raise the alarm regarding potential problems with app performance and user experience, said in a statement Orna Amir, analytics group manager at Waze.