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Waze to Integrate Business Analytics Technology by Israeli Anodot

Waze to Integrate Business Analytics Technology by Israeli Anodot

Anodot provides artificial intelligence-based data analytics to ecommerce, retail, internet and mobile enterprises

Hagar Ravet  :  2018-06-05T16:00:02..
Google-owned mobile navigation app developer Waze will integrate business analytics technology from Israeli startup Anodot Ltd. into its app, Anodot announced Tuesday.

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Anodot provides artificial intelligence-based data analytics to e-commerce, retail, internet and mobile enterprises, enabling real-time data tracking and performance improvement. The company was founded in 2014 by CEO David Drai, co-founder of content delivery network Cotendo Inc., Ira Cohen, former Chief Data Scientist at HP, and Shay Lang. The company, which has offices in Silicon Valley and central Israel, raised $27 million to date, $23 million of the sum in December.

Left to right: Shay Lang, David Drai and Ira Cohen. Photo: David Garb Left to right: Shay Lang, David Drai and Ira Cohen. Photo: David Garb Left to right: Shay Lang, David Drai and Ira Cohen. Photo: David Garb

Anodot and Waze had a limited commercial relationship previously, but this will be the first time Anodot's platform will be incorporated into Waze's popular app. Other Anodot clients include Microsoft, Foursquare, Lyft, and Wix.

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Geographical location, seasonal factors, the day of the week and holidays or large events can all affect the way drivers use Waze, Mr. Drai told Calcalist in a Tuesday interview. What Anodot does for the company is use Waze's driver data and user experiences to analyze trends and provide actionable insights.

When choosing Anodot, Waze looked for a solution that will quickly raise the alarm regarding potential problems with app performance and user experience, said in a statement Orna Amir, analytics group manager at Waze.
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