Facebook Buys Israeli Messaging Company Redkix

Facebook has bought Israeli messaging company Redkix, Inc., the company announced Thursday. Redkix did not disclose the terms.

Correction: A previous version of this article stated that a person familiar with the matter said the deal is valued at $100 million. Further sources have put the deal's worth south of $100 million, without giving further details.

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In a statement published on the company website, Redkix co-founders, brothers Oudi and Roy Antebi, said the company will join Facebook’s Workplace team. Redkix will wind down its own app, they said.

Founded in 2014, Redkix developed an email-integrated instant messaging app for the workplace. The company employs a team of 60. Prior to its acquisition, Redkix has raised $17 million in equity from investors including angel investor Oren Zeev, SGVC, and Salesforce Ventures, the venture arm of San Francisco-headquartered customer relation management powerhouse Salesforce.

Redkix is the second startup founded by the Antebi brothers, who in 2010 founded OffiSync Corp., bought by Jive Software in 2011.

Facebook launched Workplace, its subscription-based social platform for businesses and organizations, in 2016.