Kim Kardashian West in Negotiations to Promote Israeli Eyewear Company

Media personality Kim Kardashian West may become the new brand ambassador for Israeli fashion eyewear company Carolina Lemke Ltd.

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In a Wednesday filing with the Tel Aviv Stock Exchange, fashion retailer Castro Model Ltd., which owns Carolina Lemke, announced the company is in negotiations with an unspecified U.S. company to acquire the services of Kardashian West for the promotion of the brand in the U.S. and global markets, officially confirming reports in Israeli media.

Last year, Carolina Lemke hired Jeremy Ray Meeks, who, in 2014, became famous as the “hot felon,” when the Stockton, California police, following a gang-related arrest, posted his mug shot on social media. Ray Meeks starred in a series of controversial commercials for the brand alongside Israeli supermodel Bar Refaeli, who owns a stake in Castro and has long been the brand’s face.