Israel’s Supreme Court Weighs In on Single-Vendor Ban on Juul
Following a September appeal by E-Cigarette maker Juul, Israel’s Supreme Court has ordered the country’s health ministry to hold a hearing for all relevant companies in Israel
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First launched U.S. three years ago, Juul now controls around 75% of the U.S. e-cigarette market, according to data by market research firm Nielsen.
Questioning why the ban only included Juul, the court ordered the ministry to hold a new hearing for all relevant companies. While the court’s decision will not affect the ban already in place for Juul, it may work to level the playing field for the company.