On-the-Go Shopping Startup Enroute Pilots Technology in Deutsche Bahn Trains

DB Regio AG, a short and medium distance commuter train subsidiary of German railway company Deutsche Bahn AG, has partnered with on-the-go shopping startup Enroute Ltd., Enroute’s Co-Founder and CEO Aviv Frenkel said in a phone interview with Calcalist Monday.

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As part of the collaboration, Enroute is running a pilot in DB Regio trains in Germany’s northernmost state of Schleswig-Holstein and is planning to expand to additional areas in the country, Frenkel said.

Founded in 2017 by Frenkel and Sagi Levanon, Enroute develops an e-commerce add-on for smart mobility apps that encourages passengers to do their online shopping while on the train, bus, or taxi, by rewarding them with credit for future fares. Enroute counts eBay, AliExpress, Forever21, BestBuy, and Target among its retail partners.

Enroute has five employees in offices in Tel Aviv.