Juul Withdraws Petition Against Israeli Marketing Ban of Its Full-Nicotine Pods
Spearheaded by Prime Minister Benjamin Netanyahu, a December law forbids the selling and marketing of vaping products with a nicotine content of over 20 milligrams
Moshe Gorali and Lilach Baumer | 17:08 02.04.2019
E-cigarette maker Juul Labs Inc. has withdrawn a February petition filed to the Supreme Court of Israel against a law passed by the Israeli parliament in late December.
Juul decided to withdraw the petition after the court stated that the aforementioned clause would be discussed in May as part of the company’s petition against the full version of the law.In a statement sent to Calcalist Tuesday, a Juul spokesman said that the Israeli government has made a commitment to retract the limiting regulations passed in December after the April election. This was the goal of the petition. The court has permitted Juul to re-submit the petition should the government fail to make right on its commitment, he said, adding that Juul will continue working to offer a vaping alternative to adult smokers in Israel.