Israel-Based Agtech Startup Fieldin Raises $12 Million

Israel-based agtech startup Fieldin, incorporated as Agromentum Ltd., has raised $12 million in a funding round led by Zeev Ventures, the investment firm of Israeli-expat angel investor Oren Zeev, Fieldin announced Thursday.

Founded in 2013 and based in northern Israeli town Yokneam Illit, FieldIn uses Internet of Things (IoT) technologies and analytics software to monitor and manage in-field activities, including harvesting and spraying, offering real-time location-based insights. The latest round brings the company’s total funding to date to around $18 million.

Fieldin intends to use the funding for research and development and to hire more people for its sales and client management teams, Boaz Bachar, founder and CEO of Fieldin, said in a recent interview with Calcalist.

Fieldin already monitors over 1 million dunams of crops in California alone, Iftach Birger, the company’s co-founder and chief operating officer added.

Cavallo Ventures, the investment arm of San Francisco based agricultural chemicals company Wilbur-Ellis Company Inc. and Sao Paulo and Tel Aviv-based Mindset Ventures also participated in the round, as did existing investors Gal Ventures, Germin8 Ventures, and Terra Ventures.