Cars That Are Fun to Drive Will Always Be in Demand, Says Hyundai Exec
Albert Biermann, head of research and development at South Korean carmaker Hyundai, spoke to Calcalist during a visit to Israel last week
Udi Etsion | 12:56 05.11.2019
Even when autonomous vehicles are the norm, there will always be a market for cars that are fun to drive, according to Albert Biermann, head of research and development at South Korean carmaker Hyundai Motor Company. “People will buy them as a hobby,” he said last week in an interview with Calcalist during his visit to Israel to attend a smart transportation conference held by the country’s Prime Minister’s Office.
Biermann believes that despite the rising popularity of electric vehicles, hydrogen-fueled cars are the future. By 2025, Hyundai intends to market hydrogen-fueled trucks, later moving on to private vehicles, he said. The company will manufacture 500,000 hydrogen-fueled vehicles a year by 2030, he added. In September, Calcalist reported that Hyundai intends to conduct an extensive pilot of hydrogen-fuelled trucks in Israel in 2020.