Foodtech: A Lot of Buzz but not a lot of Capital

For years, foodtech was a buzzed-about sector that seemed to have little to do with what we eat every day. Then, in May, plant-based protein burger company Beyond Meat listed on Nasdaq and saw its stock skyrocket by 160% by the end of its first trading day. Today, Beyond Meat is traded at a market value of about $5 billion. In an era of inflated valuations and burst bubbles, Beyond Meat was the little unicorn that could generate real value to its stakeholders.

Foodtech has become our reality. Not just meatless hamburgers, but eggless eggs, alternative milks, cricket farming for protein, and countless other innovations designed to redefine what people eat. More than just a righteous distraction for the privileged few to enjoy, food technology could be the key to feeding the world of tomorrow. Ethan Brown, Beyond Meat's founder and CEO, was able to spell out the deep innovation foodtech imposes on our eating habits. At the most basic level, it stopped us from asking what is the source of what we eat. "If we insist meat be defined by origin—namely poultry, pigs, and cows—we face limited choices, but if we define meat by composition and structure—amino acids, lipids, trace minerals, vitamins, and water woven together in the familiar assembly of muscle, or meat—we can innovate," Brown wrote in the prospectus he filed May 1. The animal, according to Brown, serves as a bioreactor, which can be substituted for plants. By doing so, Brown wrote, Beyond Meat can "bypass the animal, agriculture's greatest bottleneck."

In other words, when you disconnect the food from its source, you can generate nutritional value without being dependent on animals, whose production speed is constrained by nature and biology.

U.S. company Ripple Foods produces milk from peas in a similar way. The company offers a variety of milk-adjacent products, including sour cream and yogurt, and has raised $120 million to date.

Last December, Israeli lab beef company Aleph Farms Ltd., which cultures cow cells to create cruelty-free and sustainable "real" meat, presented a lab manufactured minute steak. In May, the company announced it had raised $12 million to continue developing its process to produce more sustainable, accessible, and affordable meat.

Affordability is a sore spot, and one of the reasons investment in foodtech is still relatively low. The market potential is tremendous: the global meat market is valued at $1.4 trillion annually, global food and agriculture are an $8 trillion a year market. Food tech is seeing a mere fraction of a fraction of that, and most of the money does not even go to companies developing alternative proteins. Investors, it appears, traditionally opt for companies innovating the restaurant and delivery businesses. Startups operating in this niche in the U.S. raised $7.5 billion last year, with alternative protein companies only raising $1.5 billion.

It is not just the higher price points of alternative foods that limit their markets. Old school agricultural companies and food manufacturers have a powerful lobby. In the U.S., their immense influence has already brought up regulatory attempts to limit Beyond Meat and other companies like it. Many alternative protein companies are restricted from using terms such as "meat" and "milk" on their packaging or product descriptions. "The venture capital sector does not have enough of an understanding of the food industry and its value chain, how you can really make money from it," Amir Zaidman, vice president of business development at Israeli foodtech incubator The Kitchen, told Calcaist recently. "That is the reason they tend to focus on delivery, restaurants, and home cooking kits."

Founded in 2015 and operated by Israeli food and beverage manufacturer Strauss Group Inc., The Kitchen hub is home to Aleph Farms, eggless egg startup Aero Egg, and Flying SpArk, which produces protein powders from fruit fly larvae. According to data by the Israel Innovation Authority (IIA), the Israeli government's tech investment arm, there are more than 250 foodtech startups operating in Israel today. During the first half of 2019, these companies raised a total of $135 million in investments.