Navigation App Waze to Add Gas and Parking Payment Features
The popular app intends to allow users to pay for various services via partnerships, aiming to become a more encompassing app for drivers
Meir Orbach | 10:19 22.12.2019
Google-owned mobile navigation app developer Waze intends to add various payment features via partnerships during 2020, aiming to become a more encompassing service for drivers, according to one person familiar with the matter who spoke to Calcalist on condition of anonymity. While Google has Google Pay, market estimates are that Waze will not develop its own payment system but rather use third party services or direct users to other apps. A spokesperson for Waze said the company does not comment on rumors but is always looking to improve its customer experience offering.
If the move proves successful, it could encourage the company to add more expansive collaborations, such as the payment of tolls and parking tickets.Waze is Israel’s most popular navigation app, though the company does not reveal the number of its users. The decision to add payment services is another attempt to monetize the app. Currently, the company is banking on revenues from its carpool service, which enables users to offer rides to other users, with Waze receiving a cut from the fee passengers pay the driver. In Israel, at least, the feature has not proved very successful yet, with market estimates placing the number of users at a few thousand people, though the app could have gotten a boost from the recent addition of high occupancy vehicle (HOV) lanes to highways in central Israel.