The positives and negatives of Covid-19 are “two sides of the same coin,” says Namogoo’s HR Leader
After months of lockdowns and isolation, Namogoo’s Keren Halperin gets candid about how Covid-19 affected the business and employee morale
Every single worker has had to pivot their work structures in 2020 as the year brought on unprecedented challenges due to the coronavirus (Covid-19) pandemic. “In addition, for people that are single, it’s very hard during these days as they experience loneliness and a Zoom loop that is very exhausting.”
Company Name: NamogooHR Leader: Keren Halperin Field of Activity: E-commerce Number of employees: 120 Professional Background: A seasoned People Leader with diverse experience in global high-tech and startup companies in rapid growth stages and dynamic environment. For the past few years, I have specialized in startup growth. My passion is driving progress by helping ideas develop through integrating people and companies using best practices and processes. I build teams from scratch and help companies to connect with employees by their values, ethics, proactive approach, and better communication. On a scale of 1-10, how much did the coronavirus pandemic disrupt operations at the company? I would say 6. In the beginning, we felt that we were set for success as we were already using remote tools and we knew the “how-tos” of working from home. The feedback was very good and people felt their managers were available, they could focus their effort, and that management cares for them. Despite this, after a few months when people realized Covid-19 is a crisis that will remain for a longer time than expected, it started to feel overwhelming: the cycle of Zoom meetings, loneliness, being far from friends and family, staying at home with kids and with a lot of uncertainty, we started to understand that we need to make some changes and adapt our daily work patterns. We asked managers to be more flexible with their employees: meetings hours, let them take some time during the day, encourage vacations or time off, and more. We realized that we should change the way we communicate and do more to encourage collaboration. What interesting technological tools do you use in employee management/recruitment?
We made things more personalized and approachable: We created the Namogoo campus page where people can find internal presentations, education and learning materials, we changed our onboarding process and made it more personal: the welcome video for new recruits was made by their team members, we changed our orientation plan and decided to get people to know their relevant colleagues on the first day, we changed our “Buddy” program and made the introduction more fun and personal. The idea is to let people know more about each other. We generated more content for recruitment purposes, changed all the emails we send to candidates and more. For these, we keep things simple and use Slack and Zoom as our main tools.