IT Central Station raises $30 million Series A, announces rebranding as PeerSpot

Modiin-based enterprise technology review platform IT Central Station has completed a $30 million Series A led by Invictus Growth Partners. The company was founded in 2011 and employs 60 people in Modiin. Microsoft, Cisco, and IBM are all among its clients.

The company, founded by CEO Russell Rothstein, plans to use the funds to help with its rebranding as PeerSpot in January 2022, expand into new enterprise technology categories, and accelerate sales and marketing. The company had previously been bootstrapped.

IT Central Station has built a product review site for enterprise technology, offering reviews in B2B technology segments such as cybersecurity, DevOps, and IT management.

The company reported that over the past year it enabled 97 of the Fortune 100 to research technology buying decisions, grew ARR by over 120%, surpassed 500,000 registered members, and was visited by 3.5 million enterprise software buyers in the $4 trillion annual market for enterprise IT spending.

"IT Central Station has succeeded in building a platform that tech buyers trust and enables vendor marketers to achieve strong ROI," said Russell Rothstein, Founder and CEO of IT Central Station. "We are in the top of the first inning in our plan to build the world’s largest B2B marketplace for enterprise technology, built upon a foundation of verified user-generated content and peer reviews."

John DeLoche, Co-Founder and Managing Partner at Invictus, said: "IT Central Station’s peer review platform is a critical resource for buying enterprise software, and, according to our dialogues with their rapidly growing customer base, their reviews are the most thorough and trusted among enterprise buyers."