Salesforce Israel appoints Oren Winter as SVP Engineering

Cloud technology and CRM service provider Salesforce has announced Oren Winter as Datorama SVP Engineering at Salesforce Israel. As part of the role, he will be leading the engineering efforts for Datorama and its related Marketing Cloud products.

Oren Winter holds a Bachelor’s degree in Computer Sciences from Bar-Ilan University and will join Salesforce with more than 20 years of experience in software engineering and management roles. He has worked at Microsoft in Seattle as a software engineer and as a developer, lead, and manager on Windows Client, Server, and Windows Embedded. After more than seven years, he moved to Israel to the company’s R&D Center where he spent 12 years in a variety of roles including Power BI and Microsoft Cloud marketplace product teams.

Salesforce is a provider of enterprise Customer Relationship Management (CRM) software to help companies communicate with their customers digitally. It was founded in 1999 and Salesforce Israel was established in 2011 following the acquisition of Israeli startup Navaja Systems and is now an R&D hub responsible for developing solutions for the global company with a focus on AI-powered big-data marketing intelligence, AI analytics, and voice technology, security and field service solutions. Salesforce Israel is managed by Efi Cohen and employs 700 people across three development centers in Tel Aviv, Petah Tikva, and Nazareth.